Mardi in the Loop
Thoughts, tactics, and tales from the frontlines of human-AI collaboration in performance marketing.
AI in Performance Marketing: Superpower or Oversold Hype?
Can AI run your Google AdWords ads better than you? Learn where it shines—and where human marketers still lead the way.
Ganesh Balaji
"Will AI Steal My Job?" Debunking Myths About Google Ads Automation for Agencies
Is AI destined to take over your Google Ads agency? Scale your agency by learning to leverage AI as your co-pilot.
Satwik Hebbar
Beyond ChatGPT: Leveraging AI for Performance, Not Just Ad Copy, in Google Ads
AI can write your ad copy—but can it fix your performance? Discover how agentic AI takes you from reports to real results.
Satwik Hebbar
The Silent Killer: How Much Are Irrelevant Clicks Really Costing Your Google Ads Budget?
Like an unchecked leak, negative keywords can drain your budget faster than you can say "ROAS".
Satwik Hebbar